INGENIOUS: UNRAVELLING THE WORLD OF CREATIVE BUSINESS IN INDONESIA

In regards to the growing of Indonesian businesses, including infrastructure, fixation and even deregulation of law, many ventures and businesses have been popping up as opportunities are assured by the government. However, as competition arises, it is most likely that businesses needs to pay attention on their strategy either creating a product that is different from other competitors or create a competitive advantage or perhaps focus on other strategy such as a pricing strategy. More or less, the crucial point is how only creative entrepreneurs are the most likely to survive a competitive world.


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